Privacy Policy

Privacy Policy

Effective Date: 29-05-2024

At Pure Éve, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, store, and protect your information when you visit our website or purchase our nail serum products. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Pure Éve (referred to as we, our, or us in this policy) is the data controller responsible for your personal data.
If you have any questions, you can contact us at:

Email: info@pureéve.com

2. What Data We Collect

We may collect and process the following types of personal data:

  • Identity data (e.g., your name, title, date of birth)

  • Contact data (e.g., billing address, delivery address, email address, phone number)

  • Payment data (e.g., payment card details, though payments are processed securely by third parties)

  • Transaction data (e.g., details of products purchased, order history)

  • Technical data (e.g., IP address, browser type, device type)

  • Usage data (e.g., how you use our website, products, and services)

  • Marketing preferences (e.g., whether you have opted in to receive newsletters or promotions)

We do not collect special category data (such as health or biometric data) unless you voluntarily provide it.

3. How We Use Your Data

We use your personal data for the following purposes:

  • To process and deliver your orders

  • To manage payments, fees, and charges

  • To communicate with you about your order or account

  • To send marketing communications (if you have opted in)

  • To improve our website, products, and customer experience

  • To comply with legal or regulatory obligations

We only use your data when the law allows us to, including:

  • To fulfil a contract (e.g., processing your purchase)

  • With your consent (e.g., for marketing)

  • To comply with legal obligations

  • For our legitimate interests (e.g., improving services)

4. How We Share Your Data

We may share your data with:

  • Service providers (e.g., payment processors, delivery companies, IT services)

  • Professional advisers (e.g., accountants, legal advisers)

  • Regulatory bodies or authorities (if required by law)

We never sell your personal data to third parties.

5. International Transfers

If we transfer your data outside the UK, we ensure it is protected by appropriate safeguards, such as contracts that comply with UK data protection standards.

6. Data Security

We have put in place security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your data to those employees, agents, and partners who need it for business purposes.

7. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting requirements.

8. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data

  • Correct any inaccurate data

  • Request deletion of your data

  • Object to or restrict processing of your data

  • Request transfer of your data (data portability)

  • Withdraw consent (where we rely on consent)

To exercise any of these rights, please contact us at Info@pureéve.com

9. Marketing

We will only send you marketing communications if you have opted in. You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us.

10. Cookies

Our website uses cookies to enhance your browsing experience. For more details, please refer to our Cookie Policy.

11. Changes to This Policy

We may update this privacy policy from time to time. We encourage you to review this page periodically to stay informed.